Sony introduces the new E580 and E380 Walkmans

Sparkling sound, must-have looks and up to 77 hours battery life (E580)

• Enjoy pure, rich Walkman® sound with powerful bass
• Easy transfers from your PC music library or iTunes

Don’t stop the music: keep listening for longer to your favourite sounds with the new Walkman® E580 and E380 from Sony.

Design: Walkman NWD-W270 Series

 

On the track or in the water, a new listening experience that knows no bounds

It was 1979 when WALKMAN audio players first gave us the freedom to enjoy music easily whenever and wherever we pleased. The next step in this evolution is into the pool. Now you can bring your favourite tunes with you not only when jogging but even when swimming. The WALKMAN® W series invites you to enjoy another dimension of freedom in a new listening experience.

 

	Iijima Sony Corporation Creative Center Senior Producer		Morimoto .Sony Corporation Creative Center Producer and Designer
	Fukuma Sony Corporation Creative Center Designer		Kawai Sony Corporation Creative Center Producer and Senior Designer
	Matsuda Sony Corporation Creative Center Designer

Sony Walkman turns 34

Today the Walkman turns 34 years old, it was back in 1979 when the first production model was introduced.  The brand is strong and recognizable and I hope Sony keeps it alive, although it might not be in the style as in the past, physical models.  More likely, the brand will continue as either portable wearable Walkmans like the W-Series or integrated into the Xperia line of snartphones and tablets or perhaps both.  Here's to more years for the Walkman and hopefully a return of more successive generations of current models.