Sony spins of the Walkman brand into a seperate company

Looks like Sony has spun off the Walkman brand into a separate company not to long ago.  A similar decision was taken for Vaio before that was sold off, but hopefully this will not be the case for the Walkman brand and Sony keeps it, at least for the near future.  

The new Sony Walkman A27 is available on Amazon.com for $499.99. The price is a lot more expensive than the previous A17 ($299.99), so not really sure why Sony jacked up the price. The only new additions are NC and headphones from what was described in the press release.