*Update* - Posted new instructions, thank you Robert
Here is how to access the service menu in the S-Series, E-Series and A-Series. Before anyone tries this, I caution you that you may brick your player and stop it from working.
If anything goes wrong during the process, I recommend you press the reset button on the back of the device in order to reset it. Unfortunately there is no guarantee that the reset will work. So please use this at your own discretion.
Seems there is a new way to get into the A860 service menu. I have tried this on my A845 and entering the code does not enter the service menu.
Previous instructions after the break.