"Holistic Wellness": A new value system
Take a look around, and chances are you’ll see signs of a growing trend: from yoga to fitness and the whole athletic realm, more and more people are making personal health a bigger part of their lives. With that emerging mode of day-to-day living also come new needs—including a niche for music experiences that fit the health-conscious mold. That’s the space that Sony aimed to fill with its latest lineup of wireless stereo headsets, devices that harmonize with the new value system of "Holistic Wellness."