One year ago BCN’s survey revealed that the Walkman had clinched the top spot in the PMP arena. Skipping one year ahead, it appears that the Walkman did it again. The margin was slightly bigger than last year, 47.8% versus 43%, meaning the Walkman has gained some ground. But then just like last year, iPhone sales are not included and this was an August survey and BCN claims that it is likely consumers held out on new Apple purchases since new products were supposed to be released in early September.
Surveys are a great way to see who the market leader is, but it would be nice to see Sony releasing information about Walkman sales in different markets like Europe, Asia and North America.
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