Tokyo, February 2, 2018 -- Sony 
Corporation ("Sony") today announced that Kenichiro Yoshida, currently 
Director, Representative Corporate Executive Officer, Executive Deputy 
President and Chief Financial Officer, has been appointed as Director, 
Representative Corporate Executive Officer, President and Chief 
Executive Officer, effective April 1, 2018.  Kazuo Hirai, currently 
Director, Representative Corporate Executive Officer, President and 
Chief Executive Officer, will become Director, Chairman, also effective 
April 1, 2018.
The above management transition was 
proposed by Mr. Hirai to the Sony Nominating Committee, and following 
deliberation by the Nominating Committee, was approved by the Sony Board
 of Directors at a Board meeting held earlier today. 
Following this realignment, Sony 
will embark on its next mid-range corporate plan starting April 1 2018, 
under a new management structure led by Mr. Yoshida.
 
Comment from Kazuo Hirai 
"Ever since my appointment as 
President and CEO in April 2012, I have stated that my mission is to 
ensure Sony continues to be a company that provides customers with kando
 - to move them emotionally - and inspires and fulfills their curiosity.
  To this end, I have dedicated myself to transforming the company and 
enhancing its profitability, and am very proud that now, in the third 
and final year of our current mid-range corporate plan, we are expecting
 to exceed our financial targets.  And it excites me to hear more and 
more people enthuse that Sony is back again.  As the company approaches a
 crucial juncture, when we will embark on a new mid-range plan, I 
consider this to be the ideal time to pass the baton of leadership to 
new management, for the future of Sony and also for myself to embark on a
 new chapter in my life. 
My successor, Kenichiro Yoshida, has supported
 me closely since returning to Sony in December 2013 , contributing 
extensively beyond his remit as CFO and acting as valuable confidant and
 business partner, as we took on the challenge of transforming Sony 
together.  Mr. Yoshida combines a deeply strategic mindset with a 
relentless determination to achieve defined targets, and the ability to 
take a global viewpoint.  I believe he possesses the breadth of 
experience and perspective, as well as the unwavering leadership 
qualities required to manage Sony’s diverse array of businesses, and as 
such is the ideal person to drive the company forward into the future.  
As Chairman, I will of course offer my full support to Mr. Yoshida and 
the new management team, and do all I can to facilitate a smooth 
transition and ensure their future success."
Comment from Kenichiro Yoshida
"I am very grateful to Kazuo Hirai 
and the Sony Board for their trust and confidence in appointing me as 
Sony President and CEO, and at the same time feel a great sense of 
responsibility in taking on this vitally important role.  Together with 
the outstanding talent we have across the Sony Group, I will aim to 
build on the business foundations established by Mr. Hirai, and execute 
further reform measures that enhance our competitiveness as a global 
enterprise, and enable us to realize long-term profit growth.  My first 
priority will be to finalize our next mid-range corporate plan starting 
in April, together with our immediate business plan for the fiscal year 
2018, and then move ahead swiftly with implementation.  This is a hugely
 exciting time at Sony as we look to our future, and together with my 
management team I intend to determine the best path for us to move 
forward, and devote my full effort to creating a better Sony that 
captures the imagination of our many stakeholders around the world."
Comment from Osamu Nagayama, Chairman of the Board and Chair of the Nominating Committee
"The Board is grateful to Kazuo 
Hirai for his outstanding contribution over the past six years, taking 
leadership of the company amidst an extremely challenging business 
environment in 2012, and making great progress in revitalizing Sony’s 
business.  Given these achievements, we were initially surprised by his 
proposal to step down from the role of President and CEO, but over time 
and following extensive further discussions we ultimately reached a 
decision to respect his wishes. 
The Nominating Committee had been 
regularly discussing potential management succession plans, and after 
receiving the proposal from Mr. Hirai, we engaged in renewed discussion,
 leading to the conclusion that Mr. Yoshida would be the ideal candidate
 to succeed Mr. Hirai as Sony President and CEO, and lead Sony into the 
future.  The Board also unanimously supported this proposal.  Together 
with Mr. Hirai, the Board will offer their full support to Mr. Yoshida 
and his new management team, while also closely observing their progress
 from a shareholder perspective."
Source: Sony

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