Well this is a first. Sony will be adding a third colour option to the new WH-1000XM4. A listing has gone up on Best Buy and shows off the new colour from all the angles. The price is identical, $349,99 US, and shipping is expected in the first half of October.
There was mention of an all White model in the Sony App leak from a few months back, so perhaps such a white model is still also yet to come, especially after Apple releases their Airpod Studio Pro headphones in white, whenever that will be. While I do not expect Best Buy to remove the listing, I have added a screenshot of the listing at the end just in case.
The blue and gold combination works quite well, I am guessing the colour is similar to the other blue models, like the WH-XB900N. Interesting enough, I do not see the new colour option on any of Sony's websites, so perhaps a Best Buy Exclusive? But then checking Encompass, the Midnight Blue model is listed for parts.
Would people be interested in me photoshopping a white version of the WH-1000XM4?
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